Digipak Analysis - (Daughtry) Deluxe Edition

FRONT:

 

All the different sections of the front cover are laid out centrally, first drawing our eyes to the main image of the singer and the band name. A full body shot has been used of the lead singer but only his head and torso are in focus as the rest of his body appears slightly blurry. This draws our attention to the singers face whilst creating a connection between the star and the consumer. Also the fact that his body is out of focus allows the background image and the image of the star to flow, as the rest of the band are burred in with the background, allowing the singer to stand out and reflect his significance. As the band is name after the lead singer, the ability to only see him clearly below the title creates this link. The band name is written in a white font and almost appears to have been sprayed onto the background image. The messy edges of each letter combined with the spacing used between each letter makes it more eye catching, whilst the white colour helps it to stand out to the consumer. The album name is the same as the band name and therefore the deluxe edition information tag is positioned on the right under the title. The same font style has been used but the is smaller. However as it is yellow is stands out from the green tinted background image and is therefore clear to the consumer.

 

INSIDE:

As this digipak has 6 sides, there are 3 sides inside which have been made into wallets to hold the Cd's and a booklet. The background image used has been spread across the three sides, and shows the crowd at one of the bands concerts. This creates a flow between these 3 sides and is reflective of the DVD content.

Side one is a wallets which contains the booklet. The contains all the lyric information and actions shots of the band on tour. This side of the digipak has 3 images that are slightly overlapping each other showing the band on tour, reflecting how they are a playing band but are also snapshots from the included DVD. These images have been given white borders allowing them to stand out to the consumer whilst tying in the white and green colour scheme used on the front cover of the digipak.

Side two shows one image of the lead singer playing guitar at one of the bands concerts, again a snapshot from the DVD. This side has a wallet that holds the CD, and combined with the use of the image, it again reflects the bands name and how it relates to the lead singer. Again the image has a white border reflecting the use of colour used on a majority of the digipak sides, tying the digipak together.

Side three shows the 3 images that are slightly overlapping, mirroring the layout style on side one of the digipak. This creates continuity and ties the digipack together. This side is a wallet that holds the DVD which shows 5 music videos, 2 live concert performances and an interview. This again enables a connection to be created between the band and the consumer.
 

 

 

 

 

OUTSIDE:

This side has a black and white image of the lead singer. This high angle shot is looking down on the star who is climbing some stairs, possibly reflecting the singers climb to fame through TV talent shows and allows a connection between the stars role in the music industry and the consumer. The use of black and white is perhaps also reflective of the lead singers journey to fame and how there are good and bad aspects that you have to overcome to reach your goals.

This side also contains tag information on the content of the DVD, which is positioned on the top right in small white writing. The Titles of each section of the content are in capitals to make them stand out more to the consumer, whilst Director information is is lowercase below.

 

BACK COVER:

The back cover has a black and white photo of the band on an American industrial estate. This is clear through the American style cars and trucks in the background. Also this is a low angle shot perhaps reflecting power whilst the use of black and white helps this cover to tie in with the colour scheme used throughout the digipak. The bar code is place over the bottom right corner of the image.

Below the image is the track information. The track numbers are in a basic Ariel red font helping them to stand out from the black background. The Track names are in the same font but white in colour, separating them from the track numbers and making them clearer to the consumers eye. Also the bonus tracks and DVD content are listed below yellow titles. All the writing is in capitals.

The Record label logo's are small and located at the sides of the release and copyright information at the bottom of the pack. This writing and the logo's are also red in colour so that the consumers eyes are more drawn towards the track names written it white.