Wednesday 11 July 2012

Director Research - Anthony Mandler


Anthony Mandler was born on April 18, 1973 in Los Angeles, CA. He has been a music video director for around 12 years, and has written and directed music videos for several artists. His most notable and frequent collaborator is Rihanna. The two have worked on more than a dozen videos together throughout her career, starting with 'Unfaithful' in 2006, 'Only Girl In the World' (2010), and more recently 'California King Bed' (2011) and 'Man Down' (2011). In total, Mandler has directed music videos for 13 of Rihanna's released singles over her music career.Mandler has also frequently collaborated with artists such as Jay-Z, Drake, The Killers, and Mary J. Blige. So far in 2012, Mandler has worked with Nicki Minaj, Lana Del Rey, Cheryl, Fun and Shakira.

Beginning his career as a photographer, Mandler's work has been featured on the covers of major magazines such as Entertainment Weekly, Esquire, Men's Health, and ESPN The Magazine, and his celebrity portraits include Ryan Phillippe, Eva Mendes, Eminem, Colin Farrell, David Beckham, and Katie Holmes.

Anthony Mandlers music videos reflect the song in which they are created for, and often show the deeper meanings to a song. Some have also been classed as controversial (Lana Del Rey's 'National Anthem') mainly for actor casting purposes. With the video for Rihanna's 'Only Girl In The World', the video portrays an almost fantasy dream world, in which the colour scheme is pinks and reds. The videos style reflects the theme of love that is portrayed through the song. I really like Anthony Mandlers style as I like the way in which the video reflects the song and often follows the story/deeper meaning to a song. I particularly like the video Mandler directed for Rihanna's 'Disturbia' as the idea of paranoia was reflected and portrayed through the video clearly. I really like the lighting effects and camera angles for the video as this really helped to reflect the idea of paranoia. Overall I like how Mandlers videos clearly link to the song and how ideas and themes are clearly reflected.

Rihanna - Only Girl In The World (2010)


Rihanna - Disturbia (2008)

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