Declan Whitebloom is a British director (currently based in LA), who's work focuses around music videos and commercials.
Declan was born and raised in London and came from a family obsessed with film. His elder brother was one of the major influences in music video & commercial directing, and this enabled Declan to spend much of his teenage years 'on set' absorbing the process.
Art school called and Declan went off to see what they had to offer and after getting his BA he hopped on the next plane to come to LA to realise his dreams. Declan started from the ground up, working in every department until he found his initial calling, the editing room. He edited hundreds of music videos and commercials, winning many awards, before being offered his first music video to direct.
This year, Declan's video for Sugarland’s ‘Stuck Like Glue’ won Video of the Year at the 2011 CMT awards, and his video for Taylor Swift "Mean" is nominated for Best Music Video at the CMA's. Declan has also directed worked with British Artists such as Pixie Lott (‘What Do You Take Me For’ – 2011), Olly Murs (‘Heart Skips a Beat’ – 2011) and the Fray (‘Run For Your Life’ –2012). Most recently, Declan has worked with new British band Lawson, creating the music video for their debut single ‘When She Was Mine’ (2012).
Art school called and Declan went off to see what they had to offer and after getting his BA he hopped on the next plane to come to LA to realise his dreams. Declan started from the ground up, working in every department until he found his initial calling, the editing room. He edited hundreds of music videos and commercials, winning many awards, before being offered his first music video to direct.
This year, Declan's video for Sugarland’s ‘Stuck Like Glue’ won Video of the Year at the 2011 CMT awards, and his video for Taylor Swift "Mean" is nominated for Best Music Video at the CMA's. Declan has also directed worked with British Artists such as Pixie Lott (‘What Do You Take Me For’ – 2011), Olly Murs (‘Heart Skips a Beat’ – 2011) and the Fray (‘Run For Your Life’ –2012). Most recently, Declan has worked with new British band Lawson, creating the music video for their debut single ‘When She Was Mine’ (2012).
Declan’s music video style is simple and often is there to tell the story of the track, whilst often incorporating more entertaining themes for some tracks. The video for Pixie Lott’s ‘What Do You Take Me For’ is more based around choreographed dance routines and is set in a dark warehouse location, whereas the video for Lawson’s ‘When She Was Mine’ see’s the Band performing in 2 locations (a Warehouse and on an LA rooftop) and follow’s the lead singers movements throughout LA with the actress playing his ex-love interest. This video follows the story behind the song’s romantic/heartbreak theme. Olly Mur’s ‘Heart Skips a Beat’ is a fun and energetic video, reflecting the songs beat but also reflecting the songs theme. I really like Declans directorial style because the music videos really reflect the mood of the tracks they are created for and perfectly reflect the idea of telling the songs story, or being upbeat and entertaining for other songs (e.g. 'What Do You Take Me For' and 'Heart Skips a Beat' etc.)
Lawson - When She Was Mine (2012)
Pixie Lott - What Do You Take Me For (2011)
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